Leading
Organizer
Lifestyle
Agenda
Some nicknames fade, but Lorenza's nickname, Lola, stuck—picked up during her time in Spain working for Live Nation and now woven into her brand identity.
An Italian native from Naples, Lorenza De Paola aka Lola has spent the past two decades crafting extraordinary events across
Europe, splitting her time between Madrid, London, and the most breathtaking locations in Italy.